Aaron Poll Brand Identity
Developed a sleek and minimalist brand identity for Aaron Poll, featuring a custom logo, typography, and cohesive color palette to establish a strong personal brand.
Project Breakdown
Goals:
The project’s goal was to create a brand identity that would position Aaron Poll as a professional, modern, and versatile graphic designer. The identity needed to reflect his expertise, creativity, and ability to deliver polished, high-quality design solutions.
Deliverables:
- A custom-designed logo that embodies simplicity and sophistication.
- A clean typography system that balances professionalism with creativity.
- A cohesive color palette featuring muted tones with bold accents to convey versatility and confidence.
- Business card and stationery designs to enhance networking opportunities.
- Social media branding assets, including profile banners and post templates, to ensure a consistent online presence.
Process:
- Conducted a discovery session with Aaron to understand his personal vision, target audience, and design style preferences.
- Explored multiple logo concepts, iterating based on feedback to refine the final design.
- Designed a flexible visual identity system, ensuring compatibility with both print and digital platforms.
- Created brand guidelines to outline logo usage, typography, and color applications.
- Delivered final assets optimized for print, web, and social media.
Outcome:
The new brand identity successfully positioned Aaron Poll as a professional and approachable graphic designer. The cohesive visuals have helped him attract more clients and establish a strong personal brand in the design community. Feedback from clients and peers highlighted the polished logo and consistent branding as standout features.
